Business Strategy

Integrated base of pyramid business


  • Strong market value
  • Equity maximization
  • Efficiency in operations
  • Strong value proposition to all stakeholders


Leveraging leadership capital


  • Capitalizing on the industry best leadership within the company for business excellence
  • Leveraging the deep foundation of the stakeholders in Base of pyramid business and the global leadership skills of the management team to build a high growth platform

Stakeholder engagement


  • Customer delight with relevant products addressing the lifecycle needs along with fair and transparent business policies.
  • Win-win partnerships with lenders and investors by maximizing value at the base of pyramid.
  • Active association with industry networks contributing efficiently to the industry thought capital
  • Active engagement with employees nurturing and developing talent
  • Community engagement through welfare initiatives

Excellence in Business practices


  • Efficient liquidity management & financial planning
  • Operational excellence by analytical data based field operations with proactive audit controls and centralized automated credit appraisal
  • Fully integrated technology network with end-to-end process automation and sales force automation for fantastic time and cost efficiencies
  • Meritocracy driven HR policies attracting and retaining high quality talent